Profile
Proven business leader with a career spanning global brands, disruptive ventures, and high-growth businesses. Expert in commercial outcomes, channel development, behavioural change, and customer engagement. Experienced in scaling technology-driven solutions, building new revenue streams, and developing influential partnerships across corporate, SME, and not-for-profit sectors. Brings a unique blend of sales leadership, automation insight, and board-level vision — ideally suited to shaping strategy for a Time & Attendance solution.
Career Highlights
Founder & CEO – Orangutan
Built a leading engagement and incentive agency with blue-chip clients across technology, automotive, finance, and consumer goods.
Solved Microsoft’s reseller challenge by creating an influencer channel, transforming a politically sensitive area into 80% of Microsoft’s global reseller effort.
Delivered award-winning loyalty, incentive, and channel programmes for brands including Acer, AIG, Barclaycard, BMW, Ford, GE Money, Honda, Lloyds, Metlife, Pernod Ricard, P&G, Vauxhall and more.
Pioneered early business automation tools, driving measurable sales uplifts and retention improvements (e.g. 91% retention for a Housing Association loyalty scheme).
Divisional Director – Incentives (Agency Role)
Set up a new incentives division from scratch, acquiring Heatrae Sadia Group and P&G Beauty as initial clients.
Designed and delivered Orange’s entire channel development, increasing indirect channel sales by 67% in just six months.
Secured Compaq as a major client, achieving £5M profit after overheads in the first year.
Customer Satisfaction & Incentives Leader – NHS & GlaxoSmithKline
Helped create the NHS’s first customer satisfaction measurement system with GSK sponsorship.
Won incentive work with Glaxo, Honda, and GE Money, establishing reputation in healthcare and automotive engagement sectors.
Founder & Director – Multiple Ventures
The Holt: Took over one of the UK’s leading training/events companies, delivering for 80% of the FTSE 100, No.10, and Buckingham Palace.
Extraordinary Engagement: Founded a no-win, no-fee PR agency with major corporate clients.
Intouch: Developed CRM and marketing automation services, driving SME and corporate sales via email, SMS, and LinkedIn.
Community Action: Supporting fundraising and marketing in the not-for-profit sector.
Connector Plus: Sales and marketing outsourcing, delivering measurable lead generation and channel growth.
Education
BA (Hons), Business Organisation – University of Edinburgh
Core Skills
Commercial Strategy & Growth
Sales Leadership (Corporate & SME)
Channel Development & Indirect Sales
Customer & Employee Engagement
PR & Brand Marketing
Digital Marketing & Automation (Email, SMS, LinkedIn, SEO)
Behavioural Change & Motivation
Lead Generation & Loyalty Programmes
Networks & Influence
Extensive “black book” of C-level and strategic partners across technology, finance, automotive, consumer goods, healthcare, and not-for-profit sectors.
Trusted by global brands and UK government institutions.
