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Cassia Digital Agency

Business Vision with Digital Impact

Cassia helps established; owner-led professional services businesses be as credible online as they are in real life. In the UK and in Australia.

Cassia is Dean McKenna & Anne Cutting, who bring an outside perspective with insider knowledge to your business. We help you own your digital presence by delivering a digital strategy that embodies your analogue activities & delivers the digital performance you need for your business growth.

We are your digital partner – strategists, architects & problem solvers who will help you turn your underperforming digital footprint into high-value business assets. Our extensive strategic experience helps you grow with confidence & bridge the gaps that are holding your business back.

We are not just about websites – we are commercially astute, outcomes driven, digitally agile partners who bring clarity, structure, & measurable results to every engagement.
Our clients have built successful businesses through relationships & reputation. They may have been reliant on analogue marketing & word of mouth referrals, and:
• Reached a plateau or ceiling with referrals & analogue activities
• Are frustrated that they are invisible online, whilst the competition is everywhere
• Know everyone expects you to ‘be digital’ but don’t know where to start
• Need help to create a 24/7 digital eco-system that works as hard as you do

We align your business goals with digital execution through a strategy-first approach that spans digital presence, digital performance, to enable real growth.

Let us convert your Business Vision into Digital Impact, turning your digital challenges into real-world successes.

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Our Westminster Business Council Representative:

Dean McKenna

,

Director

Dean McKenna is a strategy-led digital growth partner with 30 years’ senior commercial and operational experience in global retail, e-commerce, and digital performance.

Before joining Cassia Digital Agency, Dean held senior roles at Amazon and McDonald’s, leading high-value commercial initiatives across multiple markets. At Amazon, he drove advertising growth and e-commerce performance for global brands, combining data insight with practical execution. At McDonald’s, he managed multi-million-pound procurement programmes and operational strategies across an international supply chain.

Today, Dean applies this corporate-scale expertise to ambitious SMEs, particularly owner-managed, reputation-led businesses ready to move beyond word-of-mouth referrals. He specialises in de-risking client acquisition, creating digital roadmaps that align with business goals, and turning underperforming websites and marketing into high-value digital assets.

Known for his straight-talking style and ability to bridge corporate strategy with SME realities, Dean partners closely with clients to ensure every digital investment is measurable, scalable, and commercially savy.

Locations: UK & Australia | Working with clients globally

Connect with me:

e: dean@cassiadigitalagency.com

t: 07802 885 197