Inspired by Clare Gillbanks, Director of Partnerships
At Westminster Business Council (WBC), networking isn’t just about handing out business cards—it’s about creating real, lasting connections that drive opportunity and impact.
Nobody knows that better than Clare Gillbanks, our Director of Partnerships, whose approach to networking has helped hundreds of members grow their reach, win contracts, and build meaningful collaborations. Drawing from one of her recent LinkedIn posts, we’ve compiled five top tips to help you get the most out of every WBC event—from Hidden Gems to high-level roundtables.
1. Show Up as You, Not Just Your Job Title
People connect with people—not just companies, logos, or roles. Whether you’re attending a WBC Hidden Gem, a Digital Connector, or a sector-specific forum, Clare’s advice is simple: let your personality lead.
💡 Tip: Share what drives you, not just what you do. Authenticity is far more memorable than a rehearsed elevator pitch.
2. Make the Most of the ‘7 Second Intro’
One of WBC’s signature icebreakers is the 7-second introduction. It may be short, but it’s powerful—your chance to spark curiosity and invite conversation.
💬 Clare’s take: Skip the jargon. Lead with a one-liner that’s clear, friendly, and maybe even a little fun.
3. Be Curious, Not Salesy
Great networking isn’t about pushing your product—it’s about showing interest in others. Ask questions, listen actively, and build rapport.
🤝 Clare’s golden rule: “People refer people they like and trust.” That starts with a real, human connection—not a pitch.
4. Follow Up Like a Pro
Networking doesn’t end when the event does. The real value is often in the follow-up.
✉️ Send a quick, thoughtful message after the event—mention something specific you discussed and suggest a next step, even if it’s just a virtual coffee. As Clare says, “The magic happens between the events.”
5. Look for Collaboration, Not Competition
WBC brings together a rich mix of SMEs, corporates, public sector leaders, and entrepreneurs. The most powerful opportunities often come from unexpected collaborations.
🔗 Keep an open mind—you’re just as likely to meet a future partner or referrer as you are a client.
Final Thoughts
At WBC, networking is about more than business—it’s about community, support, and shared success. Whether you’re new to our events or a seasoned attendee, keep Clare’s advice in mind and show up ready to connect.
Want to put these tips into practice?
Join us at our next Digital Connector or Hidden Gem event — and start making the kind of connections that count.
